Systems integrator Bell Integration has announced a three-year strategic partnership with UK-based GT team Forcetti Motorsport.
The partnership aims to foster sustainability within Forsetti's racing ecosystem by promoting environmentally friendly practices through digital innovation, AV infrastructure and IT support. Forsetti will join Aston Martin Racing as an official partner team and will compete in several GT championships in the UK and Europe.
Graham Tavender, Delivery and Operations Director at Bell Integration, said: “We are delighted to have signed Forsetti Motorsport as our technology partner for the next three years. This relationship provides us with the opportunity to promote Bell’s capabilities in the motorsport sector, as well as providing support on national and international television and social media. It provides an opportunity to increase brand awareness across channels.
Joe Holloway, technical director at Forsetti, added: “We are pleased to announce our partnership with Bell Integration as part of a multi-year technology agreement to jointly design and implement custom IoT solutions that integrate data streams and It aims not only to help you make quick decisions before, during and after an event, but also to give you a competitive edge, as well as focus on what matters: in the ever-changing motorsport environment. About sustainability.
“Our shared values of excellence and innovation make this an exciting partnership for us, as we race as Aston Martin’s Official Partner Team, and are set to succeed in the coming season as we look to take on multiple challenges. There is no doubt that it will be useful for the GT racing title. ”