Hiroshi Igarashi, Representative Director, President and Global CEO, today announced the appointment of Silli Zelser as Chief Data and Technology Officer (CDTO) for Dentsu's Group Management Team. In this role, Siruri will be responsible for all data-driven, analytical and technology-enabled products and platforms for Dentsu clients, driving innovation and sustainable growth for clients.

Dentsu also announced today that Steve Simpson has been appointed President of Dentsu Data Audience Technology and Shiva Vannavada has been appointed President of Dentsu Data Technology Solutions. Steve joins his global media practice leadership team to support the development of a successful media practice community that continues to provide excellent service to clients and drives their growth and transformation. In his newly created role, Steve will be responsible for the strategic planning and delivery of his platform to a global, data-driven, technology-enabled audience that drives growth for clients. Shiva, on the other hand, will focus on creating synergies between products, platforms and AI. Innovation, analytics, and across Dentsu Global Services (DGS).

Shirli has over 20 years of experience in analytics and insights, business advisory and organizational design, AI and data science, cloud and marketing technology. She most recently served as Global Head of Analytics and Technology at Merkle, where she led a global division of more than 5,600 practitioners across the Americas, EMEA and APAC. In his new role at Dentsu, Cirulli will work closely with Practice Leader and Gene Lin to oversee the vision, roadmap, development and commercialization of Dentsu's data and technology strategy across three core business areas: Media, CXM and Creative. Responsible for innovating impact. Global President – ​​Dentsu Global Practice. This role will lead a newly formed team drawn from these practice areas to drive consistency and interoperability, ultimately driving growth for Dentsu clients through more integrated capabilities. Become.

In his new role, Steve, who joins from Publicis, will lead a global team of experts in data management, identity, personalization, media activation, and dynamic creative production, partnering with Dentsu's global product and platform teams to Integrate and extend your entire platform. Global practice.

Steve will also be responsible for the evolution of Dentsu's global media distribution platform. Enabled by programmatic media distribution powered by first-party, second-party and third-party data, we leverage Dentsu's leading Merkury product suite to increase our clients' competitive advantage.

Previously serving as global chief product and technology officer for Dentsu Solutions, Mr. Siva will expand his responsibilities as president of data and technology solutions, driving cross-practice and product collaboration, fostering Dentsu's AI Connective community, and technology This includes leading a team to contribute to society through the use of solutions and strategies.

“Innovation across data and technology are two of the most important differentiators for Dentsu, which has long been a market leader in the development, adoption and application of unique platforms that provide advantages for our clients,” said President and Global CEO. says Hiroshi Igarashi. Dentsu. “We welcome Siruri, Steve, and Shiva to these new strategic roles that will combine the efforts of the entire organization, hone our capabilities, and ensure that Dentsu and our clients remain at the forefront of innovation. We are very proud to have appointed him.”

Leaders of Dentsu's broader data and technology organization include Matt Seely Sunil Rao, Head of Product, Head of Analytics, and Peter Rogers, Head of Data Platforms. DGS will now report to Cirulli's data and technology structure, which in turn will report to Michael Komasinski, CEO of Dentsu America and global president of Dentsu Data & Technology.

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