Digital Wave Technology, a leader in AI-native enterprise solutions for the omnichannel product journey, today announced that Dan Mitchell has joined the company as SVP of Platform Strategy. Mitchell has more than 30 years of experience in retail analytics and technology, having previously served as director of global retail practices for SAS Institute's Global Retail and Consumer Goods industry team and director of product strategy at Marketmax, Inc.
Mitchell’s extensive experience helping consumer brands leverage business applications, analytics and technology, along with a proven track record of driving innovation, make him the perfect fit for the Digital Wave Technology team as we continue to expand our market reach and strengthen our unique platform and solution offerings.
“We are thrilled to welcome Dan Mitchell to the team,” said Lori Schafer, CEO of Digital Wave Technology. “Dan's deep expertise in retail analytics and forward-thinking approach to our analytics platform and solutions are exactly what we need during this exciting time of rapid expansion. His visionary leadership will be pivotal as we continue to push the boundaries of innovation in enterprise AI applications and deliver unparalleled value to our clients.”
“Native and generative AI-powered applications are in demand today across nearly every industry, and Digital Wave Technology has quickly emerged as a leader in this space. Their ONE™ platform and solutions prepare organizations for the future, and they do it more effectively than any other provider in the market,” said Mitchell. “I look forward to contributing to a team that not only meets current demand, but also innovatively anticipates and shapes the future needs of our customers.”
Digital Wave Technology is known for its Digital Wave ONE™ platform, which unifies all aspects of the omnichannel product journey, and Mitchell's joining the team aligns with the company's strategy to focus on expanding its presence in the retail, consumer goods and healthcare verticals.
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