New York, USA, May 13, 2024 (Globe Newswire) — The global immersive technology market size will grow from USD 33.1 billion in 2023 to USD 170.2 billion by 2033, at a compound annual growth rate (CAGR) of 17.79%. It is expected to grow to USD. During the scheduled period.
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Digital interactions that completely occupy the user's senses and provide a strong sense of presence are called “immersive technologies''. Technologies included include mixed reality (MR), augmented reality (AR), and virtual reality (VR). These technologies integrate the digital and physical realms. Users can use goggles, headsets, or other devices to manipulate and interact with virtual objects as if they were real. Many factors are contributing to the growth of the global immersive technology market, but two of the most important factors are enhanced gaming experience provided by virtual objects and consumer-satisfying slash features. is. This increases engagement and interest in the game. In the medical field, doctors use augmented reality (AR) glasses to design surgical incisions and capture patient data. The lack of this technology in low-end devices is a barrier the company has to overcome, given that the majority of people around the world come from lower to middle class backgrounds. This can negatively impact deployment potential.
Browse 200 pages of key industry insights, including 110 market data tables and figures and charts in the report.Global immersive technology market Size, share, and COVID-19 impact analysis by component (hardware, head-mounted display (HMD)), technology (mixed reality (MR), virtual reality (VR)), and application (training and learning) , Emergency Services) ), Industry (Healthcare, Retail & E-Commerce, Gaming), Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), 2023-2033 Analysis and Forecasts.
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of Hardware segment is expected to hold the largest share in the global immersive technology market during the forecast period.
Based on component, the global immersive technology market is segmented into Hardware, Head Mounted Display (HMD); Among these, the hardware segment is expected to hold the largest share in the global immersive technology market during the forecast period. This large percentage is due to the important role that hardware plays in enabling virtual reality, augmented reality, and mixed reality experiences. Core components of the immersive technology ecosystem include head-mounted displays (HMDs), gesture tracking devices (GTDs), projectors and display walls (PDWs), sensors, haptic devices, and related accessories.
of Virtual reality (VR) segment is expected to hold the largest share in the global immersive technology market during the estimated period.
Based on technology, the global immersive technology market is divided into mixed reality (MR), virtual reality (VR). Among these, the virtual reality (VR) segment is expected to hold the largest share in the global immersive technology market during the estimated period. Virtual reality (VR)'s ability to create realistic computer-generated environments has led to its widespread adoption in many industries. Virtual reality (VR) has fundamentally changed the field of gaming and entertainment by providing users with a degree of participation and sensory experience that was previously not possible.
of Training and learning segment is expected to hold the largest share in the global immersive technology market during the forecast period.
On the basis of application, the global immersive technology market is segmented into training and learning, and emergency services. Among these, training and learning segment is expected to hold the largest share in the global immersive technology market during the forecast period. Organizations across many industries are making extensive use of immersion technology to revolutionize their training efforts. The use of these technologies can have negative real-world consequences. Virtual worlds are realistic and engaging.
of game This segment is expected to hold the largest share in the global immersive technology market during the forecast period.
Based on industry, the global immersive technology market is segmented into healthcare, retail and e-commerce, and gaming. Among these, the gaming segment is expected to hold the largest share in the global immersive technology market during the forecast period. Providing realistic simulations and interactive narratives, these technologies have taken gaming to a new level and attracted a loyal customer base. The demand for engaging gaming experiences is driving technology development and content creation, and increasing competition between companies.
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North America is expected to hold the largest share in the global immersive technology market over the forecast period.
North America is expected to hold the largest share in the global immersive technology market over the forecast period. The region's notable market presence is the result of active government efforts aimed at accelerating the adoption of immersive technologies across numerous industries. Government representatives in this sector are investing heavily in research and development, establishing specialized research centers and institutes, and funding immersive technology projects.
Throughout the forecast period, the Asia-Pacific region is expected to develop at the fastest rate. This development can be attributed to the expansion of discretionary income for the middle class. Many of the countries that are actively investing in and showing significant interest in immersive technology are China, Japan, and South Korea. The main reasons underlying this trend are the large consumer base in these countries and the increasing demand for cutting-edge digital experiences.
Competitive analysis:
The report offers pertinent analysis of key organizations/companies involved in the global market along with comparative evaluation mainly based on product offerings, business overview, geographical presence, corporate strategies, segment market shares, and SWOT analysis. . The report also provides in-depth analysis focusing on the company's current news and developments, including product development, innovation, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and more. This allows you to assess the overall competition within the market. Key vendors in the global immersive technology market include Barco NV, EON Reality, Google LLC (Alphabet Inc.), HTC Corporation, IBM Corporation, Magic Leap, Meta, Microsoft Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Ultraleap It is included. Limited (Leap Motion, Inc.), Comp12, etc.
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recent trends
- In June 2023, Meta Quest 3, the next generation mixed reality and virtual reality headset, was launched by Meta with the aim of providing users with cutting-edge Meta Reality technology, increased comfort, and improved performance.
market segment
This study projects revenue at regional and country level from 2022 to 2033. Spherical Insights has segmented the global Immersive Technology market on the basis of following segments:
Global Immersive Technology Market, By Component
- hardware
- Head-mounted display (HMD)
Global immersive technology market, by technology
- Mixed reality (MR)
- Virtual reality (VR)
Global Immersive Technology Market by Application
- training and learning
- emergency services
Global immersive technology market, by industry
- health care
- Retail and e-commerce
- game
Global immersive technology market, by region
- North America
- Europe
- Germany
- England
- France
- Italy
- Spain
- Russia
- rest of europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- south america
- Brazil
- Argentina
- rest of south america
- middle east and africa
- United Arab Emirates
- Saudi Arabia
- qatar
- South Africa
- rest of the Middle East and Africa
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