The trucking industry is navigating a complex landscape of fluctuating demand for freight transportation. From shippers around the world to local delivery services, there is always a need to transport products quickly and cost-effectively. Although overall market growth is predicted, there is room for improvement.

The recently released WorkHound 2024 Trucking Trends Report sheds light on issues impacting front-line workers who are responsible for keeping things moving. A strong supply chain is undoubtedly the backbone of the economy. Effectively solving these problems will enable us to build and maintain a vibrant economy and enjoy the prosperity that comes with it.

Fortunately, the key issues identified in this report can be addressed and, in most cases, solutions are now available from companies specializing in logistics efficiency. Technology is a key factor, but navigating through the endless options available can be a daunting experience.

The key findings in the report, and things to consider when evaluating potential solutions, can be divided into several main categories.


According to the report, “Operational issues such as poor planning, inefficient load allocation, and maintenance and equipment issues can create rifts between employees and management.” Labor Employees often feel that these inefficiencies impact their ability to work effectively and safely. ”

What to look for: There are technology solutions available today to manage operational inefficiencies that can make work difficult and alienate workers. These well-crafted technologies allow dispatchers to efficiently plan driver trips, track progress, and provide real-time updates once a driver is assigned.

express delivery

Deployment-related concerns cited in the report include miscommunication, micromanagement and lack of support. Workers are vocal about their frustrations with communication gaps that impact their work and schedules.

What to look for: Solutions to the trucking industry's long-standing dispatch challenges are just around the corner. What you need is a platform specifically designed to facilitate seamless communication. In the best cases, it provides a way to eliminate the need for other communication channels between dispatchers and drivers. It's best to consider solutions developed as end-to-end platforms rather than ad hoc technologies that address specific problems.

Financial impact

Truck drivers and owner-operators are directly impacted by operational decisions such as inefficient routes and manual processes. They are acutely aware that their performance and earning potential has been significantly reduced.

What to look for: The best way to alleviate this concern is to integrate technology that gives dispatchers and drivers the tools to plan the most efficient routes. This technology exists and will solve a number of problems for everyone involved.


Load management and planning issues continue to plague the industry. A study by WorkHound found that “workers are venting frustration with load allocation and planning and pointing to the need for more efficient operational strategies.”

What to look for: Look for solutions that prioritize smart features before investing in technology that can help address and resolve these concerns. Transportation management platforms are available that enable clear trip planning, dispatch of assignments, and incorporate up-to-date information on in-transit shipments for both shippers and carriers. The best solution will include a user-friendly app that drivers can use for two-way communication and data transfer from the field.

work-life balance

Personal concerns rank high on a driver's priority list. Inappropriate scheduling has a serious impact on their lives, and the report notes that these challenges “can be accompanied by feelings of being disrespected and undervalued. “There are many,” he points out.

What to look for: The good news is that this problem is very solvable. When evaluating your options, always prioritize technology that allows for efficient route planning. Even better, some platforms offer automatic updates for manual processes like invoicing, so drivers can focus on high-value work.

The report's insights highlight the need to address the issues facing the trucking industry. By focusing on technology that increases operational efficiency, improves communication between dispatchers and drivers, optimizes route planning, and supports work-life balance, the industry can overcome many of its current hurdles.

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