Recent gartner The survey found that 56% of HR leaders believe that current technology solutions need to be better aligned with the current and future requirements of the business. But that doesn't mean they've moved away from digital platforms. On the contrary, HR departments are actively investing in technology, indicating that it will be their top investment priority in 2023. Additionally, almost half of HR leaders told Gartner that they intend to increase their investment next year, holding events such as HR Technology Europe, an important part of the vendor vetting process.

One such technology buyer is rental group, a supplier of machinery and equipment for construction projects in Norway and the Netherlands. Sørlie manages the HR team and establishes and executes the HR agenda and priorities for all Rental his group subsidiaries, which currently includes eight companies.

Last fall, Sørlie and his talent business partners traveled to Las Vegas to meet with vendors and learn from a wide range of events that brought together technology companies. Human resources officer's annual HR Technology Conference & Exhibition.sorry I found this experience so enlightening that I will be attending HR Tech's first sister event, HR Technology Conference Europe, in Amsterdam on May 2nd and 3rd. There she will join thousands of other participants who gather to learn. There will be over 180 speakers delivering 80 sessions and a globally focused exhibition including a startup pavilion.

Cathrine Smebye Sørlie, Rental Group Human Resources Leader
Cathrine Smebye Sørlie, Rental Group

Sørlie is interested in exploring HR technologies applied to European law and culture. “There are clearly differences in work culture and laws between Europe and America,” she says. “It will be interesting to see the European approach to HR technology.” [conference]”

Highlights of HR Technology Europe include panel discussions such as: global analyst Josh Bersin; Uzair Qadeer, CHRO of the BBC. Esme Valk, Chief Operating Officer (CHRO) of Royal Schiphol Group. EEOC Commissioner Keith Sonderling, Aptitude Research founder Madeline Laurano, i4cp leader Kevin Oakes, and Recruiting Brainfood curator Han Li will also be keynote speakers. .

Looking for a new HRIS

Given the vast array of platforms available, Gartner challenges HR leaders to select “big bang” technology initiatives that leverage the benefits of market innovation, thereby empowering the workforce and delivering critical business outcomes for the organization. We advise you to contribute.

To do this, Rental Group relies on two of the most trusted solutions in the HR technology stack: recruitment systems and HRIS platforms. Sørlie is in the process of converting its HRIS to a more modern platform. Last year, as part of the vetting process for his new HRIS, Thorley said he needed to fully understand the market options. HRE. This inspired her to register for her October 2023 HR Technology Conference.

Thorley said the conversations, sessions and experts at the conference helped shape her perspective on HR technology. “We are currently working on changing the way we approach HRIS, both by introducing AI and by streamlining and focusing on self-service,” she says Sørlie.

attended meeting Sørlie gave us insight into how other companies are leveraging technologies such as AI and virtual reality to overcome many of the challenges she and her team are currently facing. “So this was an eye-opener for the conference,” she says.

Sørlie studied human resources management at UCLA and is aware of multiple HR approaches, both European and American. She said she was impressed by HR Tech's level of global diversity, and she said it was valuable to learn from other companies, including those with unique U.S. solutions and practices. I am.

“Attending the conference was very interesting and I learned a lot about the options that are out there, which was my main goal,” says Sørlie. Mr. Sørlie found it valuable to learn about the range of HR technology systems created specifically to reduce financial liability for employees.

Diverse interests require unique strategies

In a presentation at HR Tech in Las Vegas last year, European analysts Marvin Dinnen and Matt Alder said that while HR technology in Europe and the US may originate from the same vendors and platforms, , emphasized that the motivations driving adoption and application are different.

Dinnen and Alder highlight Europe's diverse landscapes. The EU has different regulatory frameworks, so integrating technology requires a tailored and nuanced approach. Although the EU is perceived as a unified bloc, it is made up of 27 member states with many languages ​​and cultural nuances.

This diversity highlights the need for HR leaders with global interests to be aware of different contexts and adapt their strategies accordingly.

Sørlie believes that HR teams can leverage technology to deliver value to the organization through employee self-service tools and automation of administrative tasks. For many global companies, further priorities transcend efficiency and permeate future goals. According to Gartner's 2023 Board Survey, nearly 90% of boards say digital is “an implicit part of the growth strategy” of the organizations they represent.

HR Technology Europe is a great opportunity to vet vendors and absorb strategies from your peers. “Don't wait until there's a problem,” writes Edward Barry, his managing director of HR technology at Gallagher. He advises HR leaders to evaluate software that is more than five years old to determine whether their current needs match the platform's capabilities. “Those who are making changes should plan their replacement at least a year in advance.”


The agenda for HR Technology Europe has been announced and registration is underway. Reserve your spot for an advance fee of €375 until April 3rd. Get your tickets.





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