LAFC and BMO Stadium today announced the integration of innovative location technology _what3words_ into the clubs' digital platforms to enhance the guest experience and make match day and concert experiences more convenient.
what3words provides an easy way to communicate your exact location. It divided the world into a grid of 10-foot by 10-foot squares and assigned each square a unique three-word identifier, or what3words address. BMO Stadium has now added what3words addresses for key locations to the club's digital platform. For example, ///spice.dunes.cowboy will take you to the exact location of his LAFC HQ, the official LAFC team store.
“LAFC is proud to be the first Major League professional sports team in the United States to integrate What3words into our digital ecosystem,” said LAFC Chief Technology Officer Christian Lau. “This partnership strengthens the Club’s commitment to providing a state-of-the-art, best-in-class guest experience for all guests, including those with accessibility challenges.”
Guests use what3words to easily find directions to their favorite locations in and around BMO Stadium, including Fields LA food outlets, admission gates, official merchandise store LAFC Headquarters, Fan Fest activations, concessions, and more can do. Guests can also use the what3words app to remember where they parked, check their car's location, and see their immediate location at any time, so they can easily connect with friends, family, and friends at the stadium. You will be able to easily plan social gatherings with other guests.
Visit https://www.lafc.com/stadium/what3words to find What3words addresses for the most popular destinations in and around BMO Stadium. what3words is currently available in 60 languages and can be used for free through apps for iOS and Android or online maps at what3words.com/.
“Using what3words has proven to be an absolute game-changer for venues around the world,” said Chris Sheldrick, co-founder and CEO of what3words. “Guests can easily find the correct entrance, arrange to meet in crowded areas, share their exact location, and even save on parking spaces. It's great to be working with LAFC and the rest of the team I wish you luck for the season!”
what3words addresses also provide assistance for people with specific accessibility requirements, especially guests with low vision, to find and share their exact location around the stadium. what3words is a valuable tool for reporting the exact location of incidents and accidents, and can also be used to improve internal operations by providing specific addresses for deliveries.
Co-founded in London in 2013 by Chris Sheldrick, what3words is an easy way to talk about your exact location. what3words addresses are a human-friendly way to share highly accurate location information with others and enter it into platforms and machines such as ride-hailing apps, e-commerce checkouts, and car navigation systems. . Optimized for voice input and includes built-in error prevention to instantly identify and correct typing errors.
With the free what3words app and online maps available for iOS and Android, you can now search, share, and navigate what3words addresses in 60 languages. There are millions of what3words addresses in use around the world, and thousands of businesses use them to save costs, increase efficiency, and provide a better customer experience. what3words can be easily integrated into your apps, platforms, and websites. The products are available free of charge or for a small fee to eligible NGOs. Its partners include Mercedes-Benz, Jaguar Land Rover, Subaru, Lamborghini, DHL, DPD and Mitsubishi, as well as many emergency services around the world.
what3words has a team of over 150 people with offices in the UK, Germany, South Korea, Vietnam, Trinidad and Tobago and Mongolia. The company has raised over £100m from investors including Intel, Ingka (IKEA), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru and the Sony Innovation Fund.
