• MediaKind introduces new video cloud capabilities, edge processing optimizations, and AI innovations for innovative video experiences.
  • The showcase includes the next evolution of MK.IO, an API-based video platform for large-scale broadcast, streaming, and advertising for public and private clouds.
  • NAB Show attendees will also experience live demonstrations of new cloud management and AI pipeline tools, a go-to-market Apple Vision Pro application with major sports leagues, and targeted advertising for low-latency sports streaming.

Frisco, Texas – March 27, 2024 – MediaKind (#W2401), a global transformation leader in media technology services and solutions, offers enhanced cloud capabilities, edge cloud devices, sports rights owners, content owners, and broadcasters in April in Las Vegas, Nevada vMVPDs and pay TV providers spoke at NAB Show 2024, which runs from the 13th to the 17th.

Boris Felts, Chief Product Officer at MediaKind, said: “Our presence at NAB Show 2024 demonstrates MediaKind's passion for delivering innovative breakthroughs, engaging with the broader industry, and exploring together how we can improve video content and distribution. From our advanced MK.IO platform to our pioneering AI solutions, we work with our customers and partners to create innovative solutions that not only meet but exceed the demands of today's dynamic media environment. We're here to take advantage of the latest video technology and reduce operational costs.”

The next evolution of cloud video with MK.IO

MediaKind announces the next step in the evolution of MK.IO, a cutting-edge API-based video platform designed for broadcast, streaming, and advertising. Nearly a year after it launched as the new home of Azure Media Services and enabled customers to seamlessly migrate to the MK.IO platform, NAB Show visitors will be excited to see how MK.IO is further developed. , experience first-hand how you can now create flawless, high-quality content quickly. High quality video experience. This solution gives content creators rapid access to new services and technologies and leverages automation to achieve unparalleled scale and infrastructure adaptability.

Featured showcase at MediaKind booth (#W2401)

  • Low-latency streaming with targeted ads

The demo will show how MediaKind's technology ecosystem enables fans to experience broadcast-quality live video and enables advertisers to maximize fan engagement.

  • A completely new primary distribution solution

This showcase introduces MediaKind's channel distribution solutions that enable broadcasters to control their content on any network with 100% security and reliability. Attendees will use MediaKind to learn how broadcasters can migrate between satellite, IP, and the open Internet through centralized fleet management and SW-configured edge nodes to ease operations and reduce costs. Learn how to reduce and future-proof.

  • Apple Vision Pro showcase

Visitors will also learn how MediaKind's Engage solution keeps pace with the world of sports and entertainment by delivering new features that power one of the first immersive live sports apps to run on Apple's new headset. You can also experience what it's like.

  • Demonstrating the power of generative AI in action

MediaKind introduces an intuitive AI pipeline service that enables customers to leverage and automate powerful workflows using cutting-edge AI models. The demonstration will show how you can extract tremendous value from video and AI through powerful advertising and sponsorship analytics across thousands of hours of live sports and an asset library.

Featured speakers and panel sessions:

MediaKind will further demonstrate its thought leadership through a series of speakers and panel sessions throughout the NAB Show.

BEIT Conference, W220-W221, Sunday 14th April.3:40pm – 4:00pm

Speaker: Tony Jones, Principal Engineer, MediaKind

  • Leverage Azure AI for media production and content monetization

Connect Zone: Conversation Corner, W3943, Monday 15th April, 2:00pm – 2:30pm

Speakers: Andy Beach, Microsoft Media and Entertainment CTO, Amit Tank, Senior Director of MediaKind Solution Architecture

Connect Zone Theatre, W3943, Tuesday 16th April, 11:30 a.m. to 12:00 p.m.

Speaker: Tony Jones, Chief Engineer, MediaKind

  • Video AI Sponsorship Analytics for Sports – Case Study

Microsoft booth (W2657), Tuesday 16th April, 12:00pm – 12:30pm

Speaker: Erik Ramberg, Vice President of Business Development, MediaKind


Note to editor

Learn more about MediaKind's products and services at NAB Show 2024 below.

To arrange a briefing with a MediaKind spokesperson during the show, please contact mediakind@platformcomms.com.

About Mediakind

MediaKind is a pioneer in video technology, powering more than 2,000 global service providers, operators, content owners, and broadcasters. Our award-winning video technology sets new standards for quality of experience, and our commitment to innovation and excellence has propelled the media and entertainment industry to new heights for 30 years. Additionally, our cutting-edge solutions include linear, on-demand, and OTT services. As a champion and Emmy Award-winning leader in live entertainment, we remain a trusted partner in shaping the future of media and entertainment around the world. For more information, please visit www.mediakind.com.

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