Fast-growing online travel company and Saber join forces to attract millions more Korean travelers through AI-powered innovation. Saber Corporation announced a strategic technology partnership with InterparkTriple, South Korea's largest online travel agency (OTA). The deal will integrate InterparkTriple's online travel platform with Saber's cutting-edge travel AI technology developed with Google.

The partnership aims to leverage Saber's Travel AI microservices and InterparkTriple's proprietary platform to provide users with enhanced features and personalized experiences powered by artificial intelligence (AI). As part of this long-term partnership, Saber and InterparkTriple will have the opportunity to collaborate, innovate and test new ideas. By leveraging InterparkTriple's resourceful startup spirit and Saber Travel AI, the two companies will not only strengthen InterparkTriple's travel platform, but also expand its potential to scale and serve other customers around the world. We aim to co-create a solution.

“Through enhanced travel content and AI technology, we are playing a pivotal role in developing Korea into an inbound travel powerhouse,” said Jun Shin, Head of Travel Operations, InterparkTriple. “We are therefore very excited about the possibilities this new partnership with Saber brings. Saber’s Travel AI technology aligns perfectly with our commitment to providing engaging and personalized solutions. This allows us to provide the customized travel options that our users want and request.”

InterparkTriple, owned by parent company Yanolja, was created through the merger of travel and ticketing company Interpark and AI-driven travel planning platform Triple. InterparkTriple has already established a new corporation “Encode AI” for AI travel business. The company has set an ambitious goal of attracting more than 50 million tourists to South Korea annually by 2028, and is accelerating the development of a South Korean travel platform aimed at attracting inbound tourists. This new platform will support hyper-personalized travel to South Korea by creating customized itineraries through AI. This includes developing travel products that cater to global travelers' growing interest in South Korea, including destinations and experiences related to K-Pop and his K-dramas.

“The global travel market has more choice than ever before, and travel agents need to differentiate themselves to succeed,” said Brett, Vice President of Asia Pacific Agency Sales and Aviation Distribution at Saber Travel Solutions.・Mr. Thorstad said. “InterparkTriple’s focus on AI to further personalize offers for travelers is key to our differentiated approach. This partnership makes us a trusted technology partner for large OTAs globally. We are excited to strengthen Saber's position as a leading company and pave the way for future innovation and shared success.”

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