SAN FRANCISCO, May 1, 2024 (Globe Newswire) — Samba TV, the market leader in next-generation TV data and measurement, is debuting new features in its generative AI technology suite, Samba AI™, today at Newfronts. Bringing ACR to the global stage, the company's demonstration shows how Samba is once again disrupting the TV data and measurement industry with new AI innovations that provide actionable context to videos.
Joining Samba TV to discuss a real-world example is Freddy Riversedge, vice president of global media at HP, how HP uses Samba AI to quantify sponsorship with Real Madrid Let's talk about how to make it happen. The live streaming presentation “Beyond ACR: The Future of Data & Measurement is Samba AI” is scheduled for Wednesday, May 1, 2024 at 5:10 PM ET.
Ashwin Navin, Co-Founder and CEO of Samba TV, said, “We are leveraging AI and entering the fifth generation of TV data led by Samba AI. Evolving from paper diaries and people meters to set-top box data and automatic content recognition that Samba TV invented over a decade ago, Samba TV is once again at the forefront of disruption for advertisers and publishers. It provides more meaningful insight into the context of what's happening on TV, demonstrating that context is just as important as the content itself.”
New features in Samba AI help you understand everything you see on your screen in real-time, in seconds, including:
- Facial recognition for actors and athletes in scripted, reality, and sports programs
- Recognition of logos, objects and products of both brands and competitors
- Emotion and behavior analysis (such as understanding the emotions of people on screen and the context of their interactions)
- Brand safety detection, including language and violence
Currently in beta, advertisers can use this contextual understanding provided by Samba AI™ as prompts to create targeting segments that attract viewers who have seen a specific brand or product. You can also leverage contextual insights into what's happening in the video to create data targeting segments that are relevant to your brand. Additionally, advertisers and publishers can use automated insights to better measure the performance of their campaigns and sponsorships.
“In recent years, AI has permeated every corner of our lives, and the world of television and video is no exception. As a company, we are optimistic about AI. I believe there is,” Navin continued. Unleash human creativity and media relevance to deliver the best advertising experience ever with the power of AI. We continue to release new features in Samba AI that enable advertisers and publishers to deliver impactful cross-screen ads to their targeted users. To monetize new forms of contextual data in 2024, he is excited to showcase these advances at IAB NewFronts and invite attendees to witness firsthand the transformative power of Samba AI. I can. ”
The 2024 IAB NewFronts will bring the industry together to discuss key industry issues and trends. For the latest schedule, please visit: https://www.iab.com/events/newfronts-2024/
About Samba TV
Samba TV has transformed the television from a glass pane on the wall to a window into the viewer's heart. We are a global leader in television technology that powers real-time insights and audience targeting for unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in TVs across 20+ TV brands sold in 100+ countries gives advertisers and media companies a unified view of the entire consumer journey. provide a view. Our unique measurement enables future-proof advertising for the next generation, allowing advertisers to connect with audiences on any platform, on any screen.
Media contact:
press@samba.tv
