Adaptive streaming specialist SeenThis has contributed data to the Scope3 collaborative sustainability platform and published its ad formats. Users can now select the SeenThis format and discover its output directly in her Scope3 UI.
SeenThis has built a solution based on streaming technology that enables optimization towards reducing the amount of data that leads to lower emissions. Scope3's latest feature updates, including ad format modeling, demonstrate that SeenThis technology can reduce advertisers' emissions compared to traditional technologies. SeenThis provides streaming advertising technology that optimizes creative and delivery worldwide.
“To make reduction decisions, we need detailed data on where emissions exist in the advertising supply chain. “Over the past few months, we have worked closely with partners such as SeenThis to refine and deliver a nuanced model of emissions at the ad format level.” said Gabi Kay, Head of Product, Production. “By extending the model to ad formats, users can easily see how SeenThis players can deliver lower-carbon outcomes than traditional players on our platform.”
“We are excited to be contributing to the Scope3 platform to help create a more sustainable advertising ecosystem. We are working closely with Scope3 to offer advertisers the benefits of both of our solutions. Scope3 is a valued partner and we look forward to working with media buyers around the world who are interested in choosing a partner that offers solutions that measurably reduce emissions. We look forward to continuing to work with advertisers to help reduce emissions from their ad campaigns,” said Jesper Benon, CEO of SeenThis.
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