SugarCRM, provider of an award-winning AI-driven sales automation platform, today announced a new technology partnership with Mediafly, a leader in sales enablement and content management.
Mediafly for Sugar provides customer-facing teams with the content and analytics they need to deliver engaging, personalized, and interactive buying experiences that lead to more successful sales.
In today's world of business-to-business sales engagement, the average customer spends less time than ever interacting with sales representatives. Therefore, sellers need to make the most of their time in front of buyers and provide relevant content that guides them toward a decision. Additionally, sellers must ensure they are providing relevant content throughout the sales lifecycle, even when they are not interacting directly with buyers. This includes pre-meeting materials, guided follow-ups, and ongoing check-in materials. This is the value proposition provided by the combination of Sugar and Mediafly products.
Mediafly for Sugar gives sales reps the tools to prepare and discover content, share it with customers, and better understand how customers engage with information. The solution leverages advanced AI, including machine learning, to optimize content performance and track customer meetings, sales content interactions, and sales performance. Customer engagement scoring assesses customer interest in your content and drives next-best actions with analytics-based insights. Additionally, insights such as the most used, viewed, and shared content enable teams to map marketing assets to pipeline results.
The solution enables organizations to manage sales content at scale, supporting all content formats, consumable via any device, online and offline channels, and syncs content and engagement analytics directly into SugarCRM.
“Today's buyers are more informed, are interacting with sales representatives much later in the buying cycle, and expect on-demand information tailored to their specific business needs.” said Clint Oram, Chief Strategy Officer and Co-Founder of SugarCRM. “Sugar and Mediafly provide a one-stop shop for seller, buyer, and partner-enabled content, all displayed directly within Sugar, providing a seamless experience that delivers the right content at the right time to buyers and sellers. We create a unique experience.”
“It is becoming increasingly difficult for sellers to generate and deliver content that is timely, on-brand, and meets customer needs throughout the sales cycle,” said Tony, Chief Partner Officer at Mediafly. Kavadas said. “Mediafly integrates seamlessly with his Sugar platform, helping customer-facing teams collaborate, predict, assess, engage, and better execute across the entire customer lifecycle, all from a single interface. .”
SugarCRM and Mediafly will host the webinar. Improve sales effectiveness: Streamline processes with sales enablement and content management solutionsApril 4 at 8am PT / 11am ET / 3pm GMT.
