The end of package holiday providers? Blockchain technology could revolutionize the travel experience

Forget about the middlemen, according to new research from the University of Surrey. Blockchain technology could spell the end of traditional package holiday providers and put power back in the hands of customers, according to new research from the University of Surrey.

This study investigated user acceptance of blockchain-based sharing platforms similar to Airbnb. The study found that blockchain technology could reduce costs by cutting out intermediaries such as travel agents and bypassing booking platforms.

The study also suggests that property owners stand to benefit from blockchain adoption, bypassing the high fees typically charged by public companies and earning more direct income. .

Customers also benefit from greater control over their personal data, thanks to blockchain’s increased security and privacy when booking.

Professor Easu Tashadia, co-author of the study and dean of the School of Hospitality and Tourism Management, said: “Understanding how users value different features depending on the platform design will help improve the blockchain-based sharing economy. This is extremely important for its success.”

“Our research upends the traditional sharing economy model and puts power firmly in the hands of users, not companies.”

The study also highlights subtle gender differences in user preferences, with women prioritizing traceability for security, while men value revenue sharing.

Professor Iis Tussyadiah further added: “Our research highlights the importance of user empowerment and contextual considerations. However, this is not a one-size-fits-all solution. “By understanding the elements of the industry, we can drive widespread adoption and reshape the landscape of the industry.” , Privacy, and Income Distribution in the Sharing Economy. ”

The study was also co-authored by Ikram Muharram and Dr. Albert Kimbu. tourism management.