Tel Aviv, Israel, March 19, 2024 /PRNewswire/ — Greeneye Technology, a pioneer in AI-powered precision spraying technology proven to improve weed management and reduce herbicide use in agriculture, Tobias Menne to the advisory committee.

Menne has more than 20 years of experience developing and growing agtech products and businesses at leading companies such as Bosch BASF Smart Farming (now One Smart Spray), xarvio Digital Farming Solutions, and Bayer. He will leverage his extensive experience to expand GreenEye's network of strategic partnerships with machinery, crop protection and transformation companies, and advance his business through product and technology innovation and expansion into new areas. We will continue to expand.

Mr. Menne's career includes four years as Global Head of Digital Farming at Bayer AG, working with universities, incubators, start-ups, and industry-leading companies to develop the most innovative and cutting-edge agritech solutions. and was responsible for leading the company's innovation strategy. He will be included in the Bayer portfolio. Under his guidance, the company also built his xarvio digital farming solution from the ground up. This was at the time the most popular digital farming product on the market with 1.4 million users worldwide.

In 2018, Menne led BASF's acquisition of xarvio Digital Farming Solutions and joined the global executive leadership team for BASF's Agriculture Solutions division. From 2019 to 2022, he also served as non-executive chairman of the Bosch BASF Smart Farming joint venture (now One Smart Spray).

Commenting on his appointment, Mr. Menne said: “Smart application technology has proven to create significant value for growers through improved weed management, simplified logistics, and increased yields. It also enables new business models for key players in the industry. We strongly believe that GreenEye is uniquely positioned to lead this market with its unique technology, agricultural value for farmers and G2M strategy. ”

The company that launched the world's first commercially available precision spray system. we, Greeneye is transforming the way farmers manage weed management with a unique retrofit solution that can be installed on any sprayer brand or size. Menne's appointment comes at a strategically important time for the company as it seeks to further expand its market lead. we By embarking on new conditions and expanding the capabilities of the system to include new crops and inputs.

nadav botcherCEO of Greeneye Technology said: “We are very pleased to announce the appointment of Tobias to our advisory board. His extensive experience in business management, scaling innovative agricultural technologies, and building strategic partnerships will benefit our company. Perfectly aligned with our ambitious growth plans. As part of Tobias and our team, we are now several steps closer to unlocking the full potential of precision spraying for more farmers. I believe we are getting closer. we And ultimately worldwide. ”

Tobias Menne (PRNewsfoto/Greeneye Technology)

About Green Eye Technology

Greeneye Technology was founded in 2017. Tel Aviv, Israel. Its mission is to develop sustainable alternatives to current crop protection practices that meet growing global demand for food production while increasing productivity and profitability for farmers. The company has pioneered the use of precision spray technology by leveraging AI and deep machine learning, enabling intelligent, real-time decision-making in the field and proven to reduce chemical use by an average of 87%. I am. Greeneye has a multidisciplinary team with expertise in computer vision, AI, agriculture, mechanical engineering, and business.in November 2021the company closed $22 million The funding round was led by international venture capital firms JVP and KDT, and also included investments from agricultural industry leaders Syngenta and AGCO.in April 2022the company announced the commercial launch of its technology. North AmericaThis represents a major milestone in enabling mainstream adoption of precision spraying by overcoming previous barriers such as effectiveness, delivery, and cost.

See below for more information. www.greeneye.ag

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