Trilliad, an innovative growth services provider (GSP), today announced the strategic acquisition of Sercante, a leading Salesforce Marketing Cloud and Pardot consulting firm. The acquisition supports Trilliad's vision to become the market-leading GSP dedicated to providing comprehensive solutions that improve performance across sales, marketing and customer success.
Expand your sales and marketing technology expertise
Sercante will enhance Trilliad's capabilities with deep Salesforce sales and marketing technology expertise, enabling brands to leverage a technology-centric approach and optimize expertise, data, technology, content, and workflows to realize maximum growth potential. Sercante brings a wealth of expertise and experience to the partnership, honed by years of navigating the complexities of the Salesforce suite of tools. Specializing in Salesforce sales and marketing products, the company has established itself as a trusted authority on leveraging technology to drive marketing and sales success. Their expertise includes not only technical proficiency but also a deep understanding of marketing and sales strategies, industry best practices, and emerging trends to help companies get the most out of Salesforce. Sercante's holistic approach to digital transformation ensures business growth in today's technology-driven environment.
Trilliad is backed by industry veterans David Williams and Craig Dempster, former CEO and owners of Merkle. The acquisition strengthens Triliad's commitment to aggressive organic growth and M&A strategies. As the market for integrated sales and marketing solutions continues to evolve, Triliad remains focused on expanding its capabilities, talent and customer base to meet the evolving demands of sales and marketing leaders.
“The convergence of sales and marketing is more important than ever to drive growth, which is why we are thrilled to welcome Sercante to Triliad,” said Craig Dempster, CEO of Triliad. says Mr. “Sercante’s unparalleled expertise in Salesforce sales and marketing technology strengthens our ability to deliver a seamless marketing and sales experience, enabling true integration and delivering even greater value for our clients. Triliad and Sercante are also a great cultural fit, with both organizations sharing a commitment to innovation, collaboration, and excellence.This acquisition is a great fit for modern enterprise B2B sales and marketing leaders. This is another important step in our journey to become a market-leading growth service provider focused on solving challenges and driving results.”
David Williams, Chairman of Trilliad's Board of Directors, commented: “The acquisition of Sercante aligns perfectly with Trilliad’s mission to provide full-service solutions that meet the evolving needs of sales and marketing leaders. By combining Sercante’s sales and marketing technology expertise, , which puts us in a better position to improve performance, optimize sales and marketing funnels, and unlock growth potential for our partner brands.”
“Andrea Tarrell, CEO of Sercante, will lead Trilliad's Technology Consulting service line and serve as an advisor to the Board of Directors. This collaboration provides an exciting opportunity for our clients to access a full range of services and deeper expertise across sales, marketing and customer engagement.”
