Founded in 2017, Uber Freight shows that its startup days are far behind its time.
Dan Annunziata, Head of Commercial, Uber Freight
Just ask Dan Annunziata. Dan Annunziata is Uber Freight's recent hire to take on the new role of Head of Commercial, poaching C.H. Robinson from the third-party logistics services giant to strengthen strategic relationships with shippers. is focused on.
“Uber Freight has a compelling value proposition for shippers of all types, and the days of being perceived as a digital startup are long gone,” he said when he started his new role earlier this month. told.
Along with Annunziata, Uber Freight also announced the appointment of Hany Elkodi, a former logistics and delivery executive at Amazon, Walmart and Chewy, as its new head of logistics and last-mile solutions.
Investing in AI amid IPO and sale talks
The two executives follow several other strategic hires at Uber Freight, a division of ride-hailing company Uber Technologies. Additionally, in recent months, Uber Freight has invested in AI-powered logistics management technology and started testing logistics schedules. An application programming interface (API) for the Uber Freight transportation management system that complies with Scheduling Standards Consortium technical standards.
All of these activities are in line with reports from Bloomberg and other news outlets last month that Uber Technologies was considering an initial public offering of stock or the possibility of selling its cargo division.
But Uber, along with recent personnel and technology announcements, did not mention a potential sale or IPO.
Focus on strategic partnerships with shippers
The company said Annunziata's “primary focus will be on integrating our commercial, sales operations and solutions organizations to deliver end-to-end solutions, expanding and strengthening Uber Freight's position as a strategic partner for shippers.” “Yes.”
“Uber Freight is a global company with more than 5,200 employees and a significant presence in the United States, Mexico, Canada and Europe,” Annunziata said. “Our capabilities range from 3PL and transportation management services to truckload, LTL, IMDL, and cross-border capacity solutions.” (LTL and IMDL stand for less-than-truckload and intermodal transportation. )
Hany Elkordy, Head of Logistics, Last Mile Solutions, Uber Freight
In his new role, Elkodi will “spearhead the enhancement and expansion of our cargo modality, working closely with our product, operations and technology teams,” Uber said.
When Uber Freight announced its AI project last fall, it said it would gain visibility and control over logistics operations through technology designed to “scale enterprise applications across logistics software solutions, generative AI, and data-enabled insight tools.” announced that it has invested $120 million since 2021 to improve , as well as innovative capacity and mode expansion. ”
Launching Uber Freight Exchange
Last fall, Uber Freight also launched Uber Freight Exchange, which aims to speed up the freight sourcing cycle and shipping process. Shippers can use Uber Freight Exchange to run auctions with their own carriers in addition to his Uber Freight network of 100,000 carriers across the United States.
Among its AI developments, Uber Freight is introducing Insights AI, an AI-powered generative tool designed to help logistics management teams perform “more complex and strategic analysis” when making logistics management decisions. Announced. “Insights AI leverages LLMs (large-scale language models) to generate and surface insights from the vast store of transportation data for Uber Freight customers.”
The company is also leveraging AI and machine learning to “drive large-scale network optimization and service improvements” through ETA (estimated time of arrival) and PLA (probability of late arrival) applications. Uber says these tools are designed to power “automated, self-healing workflows to improve delivery services.”
Paul Demery is a contributing editor for Digital Commerce 360 covering B2B digital commerce technology and strategy. paul@digitalcommerce360.com.
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