Collective Audience, Inc. (Nasdaq-GM: CAUD), a leading innovator of audience-based performance advertising and media solutions, has entered into a strategic technology partnership with Insticator, a premier supply-side platform (SSP) and global leader in engagement solutions. It was started. For online publishers and brands.
The partnership also leverages Insticator's diverse portfolio of companies, including OKO, a Google Certified Publishing Partner for Connected TV. And Balihoo is the leader in multi-location marketing.
Insticator reaches over 350 million consumers each month through a global network of premium publishers and advertisers including Kohler, Suzuki, Acer, Pearl Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media and more. We are reaching people.
To reach this global audience, Insticator's 100+ team members and 2,000+ independent publishers leverage the company's proprietary Demand Marketplace, content engagement units (CEUs), and commenting technology (Commenting 2.0). , utilizes a suite of monetization solutions including comprehensive advertising management. , and video ads.
“Our new collaborations with Insticator, Balihoo and OKO Digital open many new avenues for growth and represent new key ecosystem building blocks and validation of our vision, mission and technology roadmap.” said Peter Bordes, CEO of Collective Audience. “This groundbreaking partnership will make Insticator’s cutting-edge publisher network and monetization capabilities available to our customers and partners.”
The integration with Collective Audience's AudienceDesk™ powered by AudienceCloud™, a revolutionary new AdTech infrastructure platform officially announced last month, brings Insticator's vast publisher supply and brand and agency demand to AudienceDesk's unique performance It will be integrated with Base's marketing and audience data capabilities to further expand Collective's offerings. Audience ecosystem.
Publishers and advertisers using Insticator's Demand Marketplace and Supply Side Platform (SSP) can expect enhanced revenue streams driven by powerful strategies and a wide range of demand sources. Demand Marketplace seamlessly supports all ad formats across different screens, ensuring platform compatibility and ease of use.
Insticator utilizes advanced bidding strategies to optimize win rates and performance. Demand Marketplace boasts high fill rates and CPMs, and integrates first-party data into bid streams to activate fillable demand. This enables retargeting strategies and inventory adjustments, increasing publisher visibility to demand partners and effectively managing inventory.
“The integration also gives Insticator partners access to publisher inventory,” Bordes added. “This provides yet another core use case for how we can build an ecosystem with tight two-way integration and assist our partners with our own ad units, data capabilities, etc. To do.”
Zack Dugow, Founder and CEO of Insticator, said: “We have long admired the teams that have built the Collective Audience and BeOp platforms, and have been impressed by the way Peter brings these two platforms together in new and more powerful ways. is excited to roll out our premium brand advertising capabilities across the Collective Audience network.”
Insticator also gains new features from Collective Audience, including quiz, survey, and contest management. “We expect these additional capabilities to not only enhance our customer engagement efforts, but also enable us to engage with more advertisers, increasing efficiency and effectiveness,” he continued. I did. “Additionally, our customers will be able to generate additional valuable first-party data for our platform and partners.”
Collective Audience has built its AudienceDesk and AudienceCloud infrastructure to deliver audience-based performance advertising and media solutions for brands, agencies, and publishers, unlocking unrealized value and partnering with partners like Insticator. Introducing a new level of unified collaboration. Its modular infrastructure and API enable rapid integration with third-party AdTech platforms and applications.
The new strategic technology partnership includes tighter integration of the collective supply and demand of the joint venture partners' brands and publishing customers, while leveraging Collective Audience's unique ad units and data capabilities. The partnership is expected to expand Insticator's U.S. market share and facilitate significant increases in revenue generation for Collective Audience and its planned complementary acquisitions.
The joint venture structure supports a revenue sharing model by allowing Collective Audience and Insticator to access each other's platform functionality and data using API integration. The partners are also exploring the possibility of shared ownership through a share swap.
Mr. Dugow, who is also the founder and CEO of Balihoo and OKO Digital, will join Collective Audience's Advisor Collective. He is a renowned thought leader and visionary in the industry. DMN Top 40 under 40 Listed and named by Crain's 40 under 40 in new york list.
Following last month's announcement of the integration of Collective Audience and Reset Digital, Insticator now has more information about audience attention, engagement, and intentional behavior, allowing it to target the right messages for the best results. Helps you target. This is expected to significantly benefit Insticator's product offering and revenue strategy.
Insticator is also expected to benefit from Collective Audience's recently announced exclusive interim license and joint venture agreement with BeOp, an award-winning European-based leading innovator in the MarTech and AdTech industry. It has been. Insticator will have access to her BeOp's conversational advertising technology in North America through Collective Audience's platform.
Earlier this month, Collective Audience announced an agreement to acquire Marketing-as-a-Service provider DSL Digital. The acquisition strengthens AudienceCloud with a premier B2B customer base and international services team, as well as proprietary AI-powered AdTech tools that generate positive EBITDA with over $5 million in annual revenue. .
